How Indian family business owners multiply profits, build a brand that lasts 100 years, and inspire their children to choose the business — in 90 days.
Hosted by Neeraj Kapoor · ET Greatest Brand Builder · Penguin RH Author
Why your business isn't stuck because of the market, the competition, or the economy — and the one internal shift that breaks every ceiling permanently.
"The moment this shift happens — your pricing changes. Your presence changes. Your family's relationship with the business changes. Everything changes."
The three silent holes draining your business of wealth right now — and the exact system to plug them without acquiring a single new customer.
"Most family business owners are sitting on 30–50% more profit than they're keeping. I'll show you exactly where it's going — and how to stop the leak."
The exact conversation that makes your second generation choose your business over any career in the world.
"This is the conversation most family business owners never have. It's why most family businesses don't survive the second generation. I'll give you the script — word for word."
India's Family Business Legacy Architect
For over 30 years, Neeraj has built some of India's most recognised consumer brands — Sansui, LG, Kenwood, GoAir, American Express — and helped scale a loyalty company from a $5M seed to an $800M valuation. The Economic Times recognised him as India's Greatest Brand Builder.
The day Neeraj received that award was also the day he was asked to leave the organisation. That moment — holding India's greatest brand recognition while being shown the door — taught him the lesson that defines his entire mission: your personal brand is the only brand nobody can ever take away from you.
Today, Neeraj's mission is to bring the same world-class brand-building power that built billion-dollar companies to India's 12 million family businesses — so the families who built India's economy can finally build their own legacies.
That was the reality for one of the first family business owners I sat with inside Billion Growth Circle. Third-generation textile business. Forty years of operation. Genuine product quality. And completely invisible to the premium market.
He introduced himself at every industry event as — "just a small textile manufacturer."
Just.
Forty years of family heritage. Thousands of loyal customers. Products that genuinely rivalled international quality. And he called himself just.
Eighteen months after he joined the programme, his margins had doubled. His son had left his corporate job in London and come back to join the business. And he took his first real family holiday in eleven years.
Nothing in the market changed. His identity changed. His brand architecture changed. His financial system changed. And everything followed.
That transformation is available to you. In this masterclass, I'll show you exactly how it works.
Your brand is visible. Premium customers are calling you instead of you chasing them. Your pricing has increased — and your best customers didn't leave. Your margins have improved without a single new customer.
Your second generation is engaged, curious, and beginning to see the business differently. The dinner table conversation has changed. Your spouse feels included in the vision. The tension has been replaced by something you'd forgotten was possible — peace.
You're sleeping better. You have more energy. You're making decisions from vision, not fear. You feel the quiet, powerful certainty of someone who knows exactly what they're building and exactly where it's going.
"Margins doubled in 18 months without acquiring a single new customer. My son returned from London to join the business — the conversation Neeraj scripted made it happen."
"We raised prices by 35% and not one premium client left. The Identity Switch alone changed how I walk into every room."
"First real family holiday in 11 years. The Profit Leak Formula uncovered crores hiding in plain sight."
Only 100 seats · Live on Zoom
Registration closes 1 July 2026 — or when seats are full.
You have built something real. With your own hands, your own money, and decades of quiet, relentless sacrifice.
You deserve to see it become the brand it was always meant to be. Your family deserves to see the legacy you have always been building. And India deserves the global brands hiding inside its 12 million family businesses.
This masterclass is the beginning of that journey. It's free. It's live. And it will not be available like this again.